José Roberto Rincón: The Best Viral Marketing Campaigns of the History

Always #LikeAGirl – June 2014

With feminism and gender equality campaigns securing lots of publicity in 2014 the Always #LikeAGirl was a real hit. The original video has over 53.3M views on YouTube.

#NoMakeupSelfie – March 2014

The #nomakeupselfie dominated UK users’ Facebook timelines throughout March of 2014. Although not actually started by Cancer Research UK, the Guardian reported the charity had received over £8m in donations thanks to the campaign.

Telekinetic Coffee Shop Surprise – October 2013

To promote the movie Carrie, a New York coffee shop was transformed for a hidden camera stunt to capture shoppers’ reactions to telekinesis. The official video has had nearly 60M YouTube views to date.

Dove Real Beauty Sketches – April 2013

This campaign aimed to prove to women that they were more beautiful than they thought. This is a powerful video that was uploaded to Dove’s channels worldwide. The original on the US YouTube channel had over 64.8M views.

Evian baby&me – April 2013

Evian’s babies campaign is a common favorite amongst marketers and the public alike, proven by the fact this video has over 96M views. A multifaceted campaign including an app for users to create their own baby image this was a great success.

Three UK #DancePonyDance – February 2013

Three’s advert featuring a moonwalking pony became an instant viral hit amassing a whopping 9.7M YouTube views. Three also created the PonyMixer which allowed users to create their own version of the Ad, however, this has since been removed.

Metro Trains Melbourne Dumb Ways to Die – November 2012

One of the most innovative public safety videos of all time, dumb ways to die was a hit around the world and there have since been numerous sequels creates. The original has an amazing 92.9M views on YouTube and the campaign won numerous awards worldwide.

Red Bull Space Jump – October 2012

Breaking three world records, Felix Baumgartner completed the iconic space jump for Red Bull in October 2012. The Mission Highlights video alone on Red Bull’s channel has over 37.4M views.

LG Elevator Prank – October 2012

Promoting how ‘lifelike’ its new IPS monitors, LG pulled this brilliant stunt replacing an elevator floor with the monitors to make it look like the floor was falling away while unsuspecting people were in the lift to hilarious reactions. The original video has over 22.9M YouTube videos and LG also filmed other brilliant pranks.

Air New Zealand an Expected Briefing – October 2012

To celebrate the release of the first Hobbit film, Air New Zealand released the best safety briefing of all time and secured themselves over 12.1M views. To celebrate the final movie in 2014, they have now released ‘The Most Epic Safety Video Ever Made’ in October which has already overtaken the original in views with 13.1M.

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