It is easy to let headlines in the last part of your writing process. Headlines can wind up as a quick afterthought, but really should be treated with much more consideration. In fact, your headline is arguably more important than the article itself. After all, who cares how great your blog post is if no one even reads it?
Out of all, the people who read your headline, only 20% will read the article copy. Whether it is for email subject lines, blog posts, ebooks, or webinars, you need a powerful headline to make readers attracted to it.
Modern online article headlines are tricky, they need to be SEO keyword friendly, but also should be unique and creative. The end result needs to be super clickable, irresistible headlines. What makes you read one story over another? It is all about the headline: that magical string of words that allures and excites. Here we give you 5 headline writing tips for your blog:
Numbers, digits and lists
Readers are mesmerized by lists. Starting your headline with a number helps the headline stand out. Just as the human eye is drawn to contrasting colors, we are also naturally drawn to the juxtaposition of digits resting beside text. A list also gives readers a clearer idea of what to expect in your post, as well as promising a quick, scan-friendly read.
Define what the article is about
While there is much to be said for mystery and intrigue, you cannot leave readers hanging without a clue of what to expect from your blog post topic. Your blog post headline needs to clearly articulate what you will be covering in the article. No one is going to click a vague headline.
- Bad Headline: Write a Song
- Good Headline: How to Compose Your Own Song: Songwriting 101
Demonstrate Your Value
Push your value proposition – explaining to visitors why your offer is valuable. In a way, your article headline needs to do the same, although more subtly. You want to explain to readers, in so many words, why your article is worth reading.
Example: Create an Eye-Catching Infographic in Minutes
The headline above promises is a fast -and therefore, probably also easy– way to crate high-quality infographics. Sounds like it is worth reading more about. Promising a desired result -eye-catching infographics- within a set time period –minutes- is a classic winning headline writing strategy. The key is to prove that you are useful and that you are providing essential info.
Educate the Masses
People often search online to educate themselves or learn more about a particular concept. They want to learn how to build a fire pit, where to see an off-Broadway musical, how to eat an apple core. Many successful headlines use the “how to” concept with some extra embellishment. Starting all your articles with “how to…” gets really boring really quickly, so think of creative ways to present a “how to” educational article, for example:
- 3 Best Methods for Peeling a Mango
- 6 Strategies for Deterring Burglars
- Build Your Own Fire pit: A Beginner’s Guide
- Teaching Your Dog to Fetch: Canine Training 101